Alumni Magazine Brand Introduction
In preparing to launch a dynamic new brand identity, various writing projects, both print and online, were executed in the summer and fall of 2016 to help the University of West Florida tell its story of “Sea Change.”
For the Fall 2016 issue of the university’s alumni magazine, UWF Connection, an introduction of the new brand was written. It was the first official announcement to alumni that UWF would launch a new brand.
Sea Change: A Profound Transformation
The University of West Florida is making waves. We’re leading groundbreaking educational programs, engaging with the larger community, driving economic impact in the region and preparing the next generation to become leaders in their fields.
We’re ready to tell our story. The story of a profound transformation – a Sea Change.
A lot has happened since 1967 when the first students stepped foot on campus. In this issue, you’ll read about the extraordinary people, programs and progress that have shaped the university into the world-class institution it is today.
It’s time to showcase the impact the university has on students, the region and the greater good. It’s time for a new way of talking about UWF – a way that provides a platform to share the excitement surrounding this university and the unabashed pride in what we’ve become.
This year, the university will start to unroll a refreshed brand – a new look and way of highlighting where we’ve been and where we’re going. From the website and social media to football jerseys and this very magazine, our new brand will make a splash and provide a way to honor our past while promoting, in a big way, the innovation, collaboration and bright optimism that has become synonymous with UWF.
We see change, and we’re ready for it – because we’re leading it.
Photo credit: University of West Florida