New Brand Identity for Mentoring Partnership
The Virginia Mentoring Partnership increases the quality and quantity of mentoring relationships for youth in Virginia, helping to ensure that every child who needs a mentor has a mentor.
As part of a strategic communications plan, VMP underwent a brand overhaul in 2014-15. In partnership with a professional identity designer, new brand concepts were developed and ultimately a final new brand was executed for the organization that more clearly helped to convey the organization’s mission and key programs.