Services

As an independent communications practitioner, I provide communications services on a per-project or contract basis. This allows your organization to add a senior communications staff person to your team for a designated time frame or to complete a specific project. Hiring an independent practitioner gives you in-depth communications experience without the overhead and cost of a large agency.

My specialty areas include:

Feature writing

Let your partners, customers, students, donors, alumni and friends tell your organization’s story for you. Weaving in your key messages, feature stories give your audiences a personal look into your organization, seen through the eyes of an organizational ambassador. And you get content, content, content for your printed pieces, website and social platforms.

Read some of my sample feature stories

Web maintenance and content development

Anyone who believes that web updates and content creation can easily be delegated to an existing staff person to do in their free time usually ends up with a team member who is over burdened or a sorely out-of-date and underutilized web presence. Bringing an experienced and professional website manager onto your team will ensure your site displays best practices involving web writing style, information architecture, editorial planning and usability.

I have experience using several different content management systems (WordPress, etc.) and can also use membership management, event registration and fundraising platforms, either integrated with your front-end web presence or stand alone.

View my web management and writing projects

Strategic communications planning

How do your communications tactics (website, brochures, social media, advertising placements, etc.) come together to align with your organization’s goals? A strategic communications plan that outlines your key audiences, messages and strategies is the most effective and efficient way to make the most of the time and money you spend communicating about your organization.

To learn more or for sample communications plans, e-mail me at jenny@jennypedraza.com.

I also offer a range of additional services, including:

  • Brand identity – logos, brand colors and typefaces, graphic standards
  • Graphic design – brochures, postcards, annual reports, posters, invitations, programs
  • Website development – launching a completely new site, migrating content to a new system or refreshing the design of an existing site
  • Video production – working with a videographer on concept, messaging, script, interviews, coordination and editing

Industry areas

Higher Education

Before launching my independent practice, I held communications positions in higher education for six years. I now use that experience to work closely with many campus units including alumni relations, advancement, admissions and student development.

Many times, a university’s central communications office does not have the capacity to provide communications services on a unit or department level. Partnering with leadership on a unit level, while remaining collaborative with the university’s central communications office, is a hallmark of my practice.

Association Management

As the former president of a Public Relations Society of America (PRSA) chapter, I have experience on the client side of managing an association and contracting for external professional services. Now serving associations in a variety of fields, I know how to provide valuable communications and management services while working with a volunteer board and/or other paid staff members. Outsourcing specific duties to a professional is one of the best investments your association can make, especially if you have limited paid positions or rely solely on a volunteer board. I can help keep your small association running behind-the-scenes by assisting with member and donor communications, website maintenance and event registration and management.

Nonprofit

Fresh out of college, my first job was PR director for a nonprofit, independent animal shelter. Great experience, no budget and a cause very close to my heart. I was the spokesperson, media relations guru, website administrator, graphic designer, photographer, videographer and event coordinator (and occasional kitten bottle feeder). The experience gave me an inside perspective on mission-based organizations and the unique challenges nonprofits face.