University of Richmond Living-Learning Program Campaign
The University of Richmond Living-Learning Program offers students the opportunity to live, study and travel together with a community of peers. In the summer of 2015, a comprehensive campaign was developed for the program, including the signature Sophomore Scholars in Residence (SSIR) and Local to Global communities. Services for this project included research, key message and content development and graphic design.
The campaign includes a tagline, graphic elements, colors and fonts to be utilized across a variety of mediums. While providing a unique look for the program, the design is consistent with the university’s brand and style and was produced in collaboration with the central communications office.
View the SSIR t-shirt (PDF)